Bingo Affiliates last night received a most unwelcome email indicating that the Cashcade Affiliate program was shutting down.
In an email sent late in the evening, it advised affiliates to remove all Cashcade brands. This was followed by a warning that failure to comply would be a breach of contract and action could follow.
Bingo Affiliate Programs Closure
Cashcade Affiliate brands do of course include both Foxy Bingo and Cheeky Bingo. Do they expect webmasters to remove all content in a single day? This email rather than being constructive leads us to ask a number of questions.
What will happen with all of the players when the change of platform occurs? Will commissions still be paid for these players or are bingo affiliates expected to swallow this loss? What is the new platform and when will it go live? We certainly hope along with many other bingo marketers that players will remain tagged to the originating affiliate. We hope that this platform move is not simply a disguise for attempting to get out of paying affiliates.
Is Closure of Program a Cost Saving Measure
The jury is certainly out on this and there will be a lot of bingo affiliates watching how this matter proceeds. For our part, we do not intend to promote or market any Cashcade bingo brands until these fundamental questions have been answered.
All of these brands are of course owned by GVC who recently acquired Bwin Party. It will be interesting to see what kind of action they are going to be taking and what the response will be from the affiliate community.
If this turns out to be a player grab, it will be on the scale that the bingo affiliate industry has never seen before. Both Foxy Bingo and Cheeky Bingo have in years past been extremely popular and heavily promoted by bingo affiliates.
Cashcade Affiliates has though never made our top bingo affiliate programs due to the many issues that seemed to have cropped up over the years on it. We are keen to see what platform they will be moving to and how bingo affiliates will be treated after this move.