Over the years, we have seen many changes in the rules around responsible gambling and measures that online bingo sites have to have available to ensure the well-being and safety of their users.
All reputable bingo brands will display details of Gamble Aware and Gamcare on site. The former of these has just released an online campaign targeting online bingo players.
Gamble Aware has released two online campaigns, and both get aimed at the age range of 16 – 24 years. One is ‘online’ and the other ‘fruity’, and it is the online version that uses online bingo as the source of gambling.
Both campaigns were shown in a few cinemas as a precursor to the launch and got seen before the screenings of Trainspotting T2.
Hard Hitting Campaign From Gamble Aware
We have previously seen the Senet Group release a set of responsible gambling adverts on television with the strapline ‘When the fun stops, stop’. However, while these were undoubtedly impressive, they weren’t nearly as hard-hitting as the campaign from Gamble Aware.
The most noticeable thing in the clips is just how sinister the man was trying to entice the gambler sounds and how he can tap into the mind of someone with a gambling addiction and entice them in.
In the online bingo version of the campaign, we get shown a young lady sitting on her bed while in the corner, sitting perched on her desk, is an older gentleman. He begins talking to her, and his tone is both optimistic and disturbing.
It’s not the way he looks, but more the words he uses to encourage the torn young lady to sit at her desk and log in to her online bingo account.
He talks about how it’s ‘just a bit of fun and then reminds her of how winning felt and the buzz she got from it. The result is that she does sit down at her desk, but the man disappears, and a laptop replaces him.
Gamble Aware Online Bingo Result
The team at Eyesdown Bingo ensures that we play our part by only promoting bingo rooms that are fully licensed and look after the security of their bingo players.
That would include the problem and underage gambling spheres that this campaign highlights when we say security. A recent example is the Blighty Bingo Age Verification article we covered.